Gucci was founded in Florence, Italy in 1921 by Guccio Gucci. Guccio was a leather goods craftsman who started the business by selling high-quality leather luggage and accessories to wealthy clientele. The brand quickly gained popularity and expanded to include clothing, footwear, and other accessories.

One of the defining features of Gucci’s early designs was the use of horsebit hardware, which has become an iconic element of the brand. This hardware was first used on a pair of loafers in the 1950s and has since been incorporated into many other Gucci products.

Throughout the 20th century, Gucci continued to grow and expand its offerings. In the 1960s and 70s, the brand became synonymous with the jet-set lifestyle and was a favorite of celebrities and socialites. The company also introduced its now-iconic GG logo during this time.

The 1980s and 90s were a challenging time for Gucci as the company faced financial struggles and internal conflict. However, in the mid-90s, the brand underwent a major turnaround under the leadership of Tom Ford. Ford’s designs brought a new level of sex appeal and sophistication to the brand, and Gucci once again became a major player in the fashion industry.

Today, Gucci is known for its bold designs and innovative use of materials. The brand continues to be a favorite of celebrities and fashion enthusiasts around the world. In recent years, Gucci has also become known for its commitment to sustainability and social responsibility, with initiatives like its carbon-neutral pledge and support for gender equality.